Joseph Loake Racing

My Racing Career


In 2016, Joseph started karting as he joined the NatSKA Class 11 and in his first season he won the championship. It was a remarkable achievement.


For the 2017 season Joseph joined the Senior NatSKA Class 12 and in this championship he came 4th after taking multiple wins with drivers who were older than him.


Then Joseph moved into the Class 15 Junior Rotax and finished 2nd in the championship with impressive pace that caught the eye of many teams.


In 2019 marked his first ever season in car racing and it was an impressive debut as he finished second in the overall championship. In this season he took an impressive double win at Anglesey.


2020 marked a return to the BRSCC Fiesta Junior Series and had huge success winning 8 out of 8 races and took the championship in style at Croft.

His biggest winning margin was over 14 seconds. Joseph finished an incredible 50 points ahead of his nearest rival in this season, where he was also nominated for the Teen Racer of the Year and came 4th overall.

Fiesta Race Cars

The Figures

Why British F4?

This the UK’s biggest feeder to series to F1. Even though it is behind closed doors the fans are more engaged than ever before.

Our Vision

To put your business first and help provide growth year on year. Create a long lasting partnership through the Formula ranks.

Our Mission

To use this platform to help you with networking with other companies within the touring car paddock.

19,527,500 Million

Total UK TV Audience

Cumulative sustained audience viewer hours weighted according to program duration

1 Billion


Viewed all around the world

230 Hours

8 hours of TV coverage

With 30 minute highlights shown after every weekend

“The incredible competitiveness of the championship and a global fan base provides a great platform for partners”

Rob Jones

MSA Chief Executive

About The British F4

The F4 British Championship certified by FIA – powered by Ford EcoBoost is the UK’s premier single-seater series, the only championship open to 15-year-old drivers and the first step on the FIA single-seater pyramid to F1.

It is the most remarkable initiative in junior single-seater racing since the launch of the original Formula Ford in 1967; a concept which helped develop and mould the track careers of so many of motor racing’s great names. Britain’s official version of the FIA’s Formula 4 concept was introduced in 2015 and is widely regarded as the most competitive junior category single seat championship in the world.

Powered by the race-proven Ford 1.6L EcoBoost engine which is tuned to deliver the FIA’s maximum permitted 160 PS, the championship’s carbon-fibre monocoque chassis provides drivers with a safe, reliable and economical means of getting on the grid for the first time.

Designed to be a globally recognised, yet affordable step between karting and F3; the F4 British Championship has established itself as the place for junior drivers from around the globe to embark upon their single-seater careers and make their first strides to F1.

"The first steps on the FIA single seater pyramid to F1"

Racing F4 Cars

UK TV Airtime Breakdowns*

71 Hours
Of Live Programmes

All Sunday races shown live on ITV4 and ITV4 HD

30 Hours
Of Highlights Programmes on ITV4

Highlights are after each race meeting are shown on ITV4

12 Hours
Of Highlights Programmes on ITV

Highlights are after each race meeting are shown on ITV

4 Hours
Of Season Highlights

Season highlights are shown on ITV4 and ITV4 HD at the end of the season

Races avaliable on the ITV Hub

Every race day featured in full on the ITV Hub

*All uk TV data supplied by Neilson/Barb

Social Media Figures


Followers - 80,000+ 100,000 impressions each year


Likes - 176,000+ 200,000 impressions each year


Followers - 43,000+ 50,000 impressions each year


British F4 became the first junior championship to adopt 360 degree camera technology

International Grid

Many drivers from around the world come to the British F4 to work on their driver development skills


70,000 views every month - Formula 4 Website

Signing F4 Poster

International Figures


Aired in different countries

British F4 is now being shown in more countries than ever before, therefore giving you more promotion in 2021


Minutes on international TV

Each country will have at least 150 minutes of highlights during the season. These races are normally aired a week after the race weekend


Different media types

Ranging from the Internet to Magazine articles there is plenty of promotion to be given during the Formula 4 Season

Signing F4 Poster

Media Exposure

141 Live ITV4 Broadcast Hours

Support series to the BTCC with coverage on ITV4

16.5 Hours Of TV Highlights

Highlights are live on ITV4 after each weekend

384,000 Trackside Audience

This is COVID permitting - figures from 2019

62.4M Potential Radio Audience

As well as TV coverage the British F4 is also streamed on the radio

71 Hours Of Radio Coverage

Races are live streamed on TOCA Radio and over the season has 71 hours of coverage

Haymarket Magazine Features

Regular news reports from Haymarket with 24 Million people reading Autocar

Want to get involved?

Sponsorship Options

Per Race Weekend:

Package 1

£2,500 per race on the car to increase by £1,000 for a top 5 finish and £2,000 for a podium

Package 2

£2,000 for helmet to increase by £750 for top 5 and £1,500 for podium

Package 3

£1,500 for suit to increase by £1,000 for top 5 and £2,000 for podium

This means that paying £4,500 on a podium weekend could cost as little as £75 a minute for prime time TV advertising not including interviews.

There is also the incentive of race tickets and possible corporate events at track for sponsors.

ITV4 Logo

Thank You for reading

If you are interested in any of the options above then don't hesitate to get in touch with us. We have multiple team members who would be delighted to talk to you.

Contact Us