Joseph Loake Racing
In 2016, Joseph started karting as he joined the NatSKA Class 11 and in his first season he won the championship. It was a remarkable achievement.
For the 2017 season Joseph joined the Senior NatSKA Class 12 and in this championship he came 4th after taking multiple wins with drivers who were older than him.
Then Joseph moved into the Class 15 Junior Rotax and finished 2nd in the championship with impressive pace that caught the eye of many teams.
In 2019 marked his first ever season in car racing and it was an impressive debut as he finished second in the overall championship. In this season he took an impressive double win at Anglesey.
2020 marked a return to the BRSCC Fiesta Junior Series and had huge success winning 8 out of 8 races and took the championship in style at Croft.
His biggest winning margin was over 14 seconds. Joseph finished an incredible 50 points ahead of his nearest rival in this season, where he was also nominated for the Teen Racer of the Year and came 4th overall.
This the UK’s biggest feeder to series to F1. Even though it is behind closed doors the fans are more engaged than ever before.
To put your business first and help provide growth year on year. Create a long lasting partnership through the Formula ranks.
To use this platform to help you with networking with other companies within the touring car paddock.
Cumulative sustained audience viewer hours weighted according to program duration
Viewed all around the world
With 30 minute highlights shown after every weekend
The F4 British Championship certified by FIA – powered by Ford EcoBoost is the UK’s premier single-seater series, the only championship open to 15-year-old drivers and the first step on the FIA single-seater pyramid to F1.
It is the most remarkable initiative in junior single-seater racing since the launch of the original Formula Ford in 1967; a concept which helped develop and mould the track careers of so many of motor racing’s great names. Britain’s official version of the FIA’s Formula 4 concept was introduced in 2015 and is widely regarded as the most competitive junior category single seat championship in the world.
Powered by the race-proven Ford 1.6L EcoBoost engine which is tuned to deliver the FIA’s maximum permitted 160 PS, the championship’s carbon-fibre monocoque chassis provides drivers with a safe, reliable and economical means of getting on the grid for the first time.
Designed to be a globally recognised, yet affordable step between karting and F3; the F4 British Championship has established itself as the place for junior drivers from around the globe to embark upon their single-seater careers and make their first strides to F1.
All Sunday races shown live on ITV4 and ITV4 HD
Highlights are after each race meeting are shown on ITV4
Highlights are after each race meeting are shown on ITV
Season highlights are shown on ITV4 and ITV4 HD at the end of the season
Every race day featured in full on the ITV Hub
British F4 is now being shown in more countries than ever before, therefore giving you more promotion in 2021
Each country will have at least 150 minutes of highlights during the season. These races are normally aired a week after the race weekend
Ranging from the Internet to Magazine articles there is plenty of promotion to be given during the Formula 4 Season
Support series to the BTCC with coverage on ITV4
Highlights are live on ITV4 after each weekend
This is COVID permitting - figures from 2019
As well as TV coverage the British F4 is also streamed on the radio
Races are live streamed on TOCA Radio and over the season has 71 hours of coverage
Regular news reports from Haymarket with 24 Million people reading Autocar
Joseph has had a successful career so far but to help him move into Formula 4 we need your help.
Joseph can help you with individually tailored packages for any business size and budget. Joseph will go above and beyond to help your company grow from the exposure gained from the world of motorsports.
£2,500 per race on the car to increase by £1,000 for a top 5 finish and £2,000 for a podium
£2,000 for helmet to increase by £750 for top 5 and £1,500 for podium
£1,500 for suit to increase by £1,000 for top 5 and £2,000 for podium
This means that paying £4,500 on a podium weekend could cost as little as £75 a minute for prime time TV advertising not including interviews.
There is also the incentive of race tickets and possible corporate events at track for sponsors.
If you are interested in any of the options above then don't hesitate to get in touch with us. We have multiple team members who would be delighted to talk to you.
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Social Media Figures
Twitter
Followers - 80,000+ 100,000 impressions each year
Facebook
Likes - 176,000+ 200,000 impressions each year
Instagram
Followers - 43,000+ 50,000 impressions each year
Youtube
British F4 became the first junior championship to adopt 360 degree camera technology
International Grid
Many drivers from around the world come to the British F4 to work on their driver development skills
Website
70,000 views every month - Formula 4 Website